Upfront Cosmetics

At Upfront Cosmetics, we aim to empower you to make decisions based on understanding. We believe ingredients should be as easy to understand as they are to ingest. Each of products is free from silicones, parabens, sulfates, synthetic fragrance, mineral oil, petroleum, formaldehyde & animal ingredients. For your reference, here are the classifications and considerations of said ingredients and our motivations for omitting them from our formulas.

Formulation is the key to any of your beauty products.  Our bars are formulated to ensure your safety, professional performance and product longevity.

Shampoo bars need preservatives to maintain our high standard of safety.  Our preservatives never contain formaldehyde or parabens and are the safest to ensure that your bars work effectively and are safe for you and your family. Our bars contain 1% preservatives, the suggested safe rate by the manufacturers, Germall and Otiphen Plus.  You’ll never find drying sulphates or silicone in our bars.  We use plant-based surfactants in all our bars to give you the lather you expect from a cleansing shampoo, without harsh chemicals that can irritate skin, scalp and eyes.  Our coconut-based surfactants are derived from the fatty acids of coconuts and are eco-certified to guarantee the best quality.  Plant-based surfactants help you keep your natural oils, making all our bars perfect for curly hair and dry or sensitive scalps. 

It all comes down to pH balance. 

Our scalps need a pH balance between 4.5 an 5.5 to maintain healthy balance. Traditional soaps have a pH  between 9 and 10.   Upfront shampoo and conditioner bars are perfectly crafted with your pH balance in mind.  All of our hair and scalp oils have a pH between 4.5 and 5.5 to keep your hair cuticle closed and healthy, naturally.